PRE LISTING - MARKETING

PROPOSAL

Myles McMahon

BRE # 01394956

Broker/Owner

916-205-5995

Myles@McMahonPhillips.com

Since becoming a Realtor in 2001, I have had to find a balance between two extremes common to many salespeople.



I was drawn to real estate because it is a “people” business…and I knew that helping people was essential to my career. But the way this industry works seems contradictory to that. It seems that you have to project confidence and knowledge, which is ok, but even more, it seems that you even need a sense of superiority, a huge ego to succeed, since most agents attract business by telling prospects how great they are.



I learned that these were thought to be the qualities of the stereotypical “top-producing” real estate agent, when in actuality, the most successful agents do put customers first.



In fact, they seemed to put almost everyone else first, family, friends, even their competition if that made the situation better for everyone involved. In other words, they became servants and in the truest sense, humbled themselves.



Strange words, you’re probably thinking, from someone who promotes himself as much as I do. I promote myself not to put myself in the limelight, but to remind you that I am here, intend to be for years to come, and am eager to serve you like no other Realtor you will meet.



The following Pre-Marketing Package can never take the place of a personal meeting, but it will give you a chance to know a little more about me, my beliefs, and the step-by-step plan we use to successfully sell each home that we market.



That way, when we do meet, I can place my full concentration on what’s most important to you, to your needs. Together we will determine the highest possible price the current market will bear, and determine who the targeted Buyers for your home may be and develop the marketing strategies to attract them. These targeted Buyers are almost always willing to pay the highest price for your home. I’ll explain this concept and strategy when we meet.



I am looking forward to the opportunity to meet and assist you.



Sincerely,

Myles McMahon



Mission Statement

Our goal is to run a profitable business through goal-setting, planning, and hiring well-qualified personnel. We will always provide top quality service to our clients and customers, as well as a total commitment to meet their goals in buying and selling real estate.



We are committed to being totally forthright and honest with our clients in regard to the pricing and marketing of their property. We know they can only achieve their goals with total honesty and truthful information. We are committed to this even if it means losing the listing or sale.



We will maintain a positive attitude in striving to meet our clients’ goals. We realize that our creativity and strategies may be advanced, and not necessarily the “norm”, but we know that we must make that extra effort to help our clients reach their goals.



We use our time each and every day to its fullest potential, always remembering that our clients pay us to work diligently to get their home sold, or find their next home for purchase.



I strive to maintain balance in all aspects of my life. I strive to lead my life through God’s love and direction. My family and I give Him thanks for all we have and the blessings He provides. In addition we always try be available in someone else’s time of need.



I have a strong belief in our services, and am committed to proving to everyone who hires us that they could not have made a better decision for their real estate needs. Thank you for taking a moment to read our Mission Statement.

 



My Commitment



Today’s real estate market presents unexpected obstacles and opportunities. Firms that led in less challenging times often find themselves at a loss when confronting present day conditions.



That’s because the business climate now requires seasoned trouble-shooting, performed with surgical precision…something that many agents just are not prepared for.



Myles McMahon will focus his expertise on each challenge. A professional who is among the market’s most experienced and successful brokers, his work is backed by an aggressive team of knowledgeable professionals tapping unique resources. Myles McMahon has been helping buyers and sellers since 2001. Isn’t it your turn to have the BEST?




Myles McMahon has the desire to
serve, tools to perform, expertise in this unique market,

and a history of success.

MAKE YOUR CHOICE:

“I am a full time professional, fortunate enough to be associated with one of the most technologically advanced real estate companies in the U.S., but I am also and agent who can adapt, make changes and get the job done. You will not find anyone who will work harder, or more professionally to get you the most money for your home.”

 


 


Should You Price
Your Home Realistically?





Time: Chances are that your home will sell at its fair market value. Pricing it realistically at the outset simply increases the likelihood for a timely sale with less inconveniences and greater monetary return.



Competition: Buyers educate themselves by viewing many homes. They know what a fair price is. If your home is not competitive in value with those they have seen, it will not sell. Buyers typically look at a home within a $25,000 price range. If your home is not priced within the correct range, it very likely will not be exposed to its potential or targeted buyers.



Reputation: Overpricing causes most homes to remain on the market too long. Buyers, aware of a long exposure period, are often hesitant to make an offer because they fear "something is wrong" with the house. Often homes that are on the market for a long time eventually sell for less than their fair market value.



Inconvenience: If overpricing keeps your home from selling promptly, you can end up owning two homes - the one you've already purchased and the one you're trying to sell. This can prove costly and worrisome, as well as inconvenient.



EIGHTY PERCENT OF THE MARKETING OF YOUR HOME IS DONE THE NIGHT WE DECIDE AT WHAT PRICE WE WILL LIST YOUR HOME.



If you are unwilling to list your home at the current market value, you are better served to NOT put it on the market at all.

 


Services Myles McMahon Provides to the Seller



ü Assist in determining Fair Market Value by reviewing market demand, seasonality of sales, location and many other variables, which often alter your home's value.

ü Suggest ways to improve salability based on Fair Market Value.

ü Locate qualified Buyers who want homes like yours, through the local and national multiple listing services, the RE/MAX Network, internet marketing direct mail and phone contacts.

ü Keep you, the Seller, informed.

ü Highlight showings by illustrating the best features.

ü Present an objective, third party viewpoint.

ü Qualify and counsel serious buyers toward a decision. Buyers need answers to countless questions, not only on your property, but also on other technical matters such as financing, payments, insurance and title clearance. As your Realtor, I will have the answers, make detailed arrangements for financing and serve the buyer in dozens of ways to make it easy for him/her to complete the purchase of your home.

ü Keep up-to-date with the best financing available.

ü Synchronize buyer/seller transactions.

ü Assist with all the steps involved with the closing.

ü Handle any and all complications that occur throughout this process…from before the contract to after the closing.

ü Arrange to relocate sellers when applicable and take advantage of the Prudential’s Huge Network, which provides relocation services and nationwide referral to the top agent in every city and state in the US and Canada.

 


Services Myles McMahon Provides to the Buyer



  •  Qualify the buyer for Conventional, FHA, VA and other special financing to determine the maximum mortgage a lender will allow the buyer to handle and find the payment the buyer will be comfortable with. Thus, you are able to find the best home in the shortest time
  • Determine the needs and preferences of the buyer by conversations and actual showings.
  • Locate homes available in the style, price and location, for the buyers to preview, through the use of the Multiple Listing Service, my current listings and networking with agents from other companies.
  • Help determine the most economical type of financing for the buyer's particular situation.
  • Assist the buyer in making a decision and prepare the contract offer to be presented to the seller.
  • Help the buyer and the seller come to terms that satisfy both of you.
  • Fairly negotiate the differences you and the seller have about your offer by presenting an objective, third party viewpoint.
  • Keep up-to-date with the best financing available.
  • Help you arrange financing specifically tailored to your needs.
  • Handle any and all complications that occur throughout the buying process…from before the contract to after the close of escrow; thus, eliminating possible barriers for you.
  • Help you and the seller arrange the closing and help synchronize buyer/seller transactions.
  • Check back with you periodically to make sure you're satisfied with your new home.
  • Work full-time, ALL THE TIME, to find the home of your expectations.

Right Now

Serious Buyers

Go to a Realtor®…

Why?

Because 98.3% Of

The Homes for Sale

Are Listed By A

Realtor®


Why Does Myles McMahon Provide Home Staging Referrals For You?

The ProblemMost homeowners don’t really have an objective view of their home. Living in it on a daily basis skews their opinion. Often there are simple solutions to making a home show better.

The Solution – Have a professional, objective point of view! Not just an agent, but an experienced agent teamed with a professional stager. You are given advice, guidance and solutions making sure your home shows its best!



The Benefit to You


 

Benefits of Home Staging

Top Ten Reasons to Professionally Stage Your Home:

example of home staged living room

    1. Higher sale price. 83% of staged properties sell for asking price or above, compared to those not staged, in a similar market. A buyer’s perception of a home directly impacts the sale price. The price tag for staging is a fraction of the cost of just one price reduction.
    2. Faster sale. Gain market advantage with a small investment in professional home staging and seize the opportunity to sell your home in the least amount of time. Homes that are staged sell 75% faster than those that are not (13.8 days vs. 30.9 according to 2004 survey conducted on behalf of Coldwell Banker)
    3. Zero net cost. A 2003 HomeGain Survey showed that sellers who spent $1,000 staging their home recovered almost 200% of the staging cost from the increased sale price of their home.
    4. Objectivity. A home staging professional will provide the objective eye so that a carefully prepared action plan can be created.

 


Why Does Myles McMahon Provide A Handyman For You?

The Problem – Most homeowners have a few simple items that need to be corrected to put their home in tip-top shape. For most people, there just isn’t enough time to get these things done.

The Solution – I provide the services of a skilled professional to address those little things you never had time to repair. Painting that room that you had been meaning to get around to, or fixing the deck that has become an eye-sore. You’re free to take care of the numerous tasks to get ready for your move while I take care of the rest.




BENEFIT TO YOU





* Your buyer doesn’t have to spend time & effort to fix items that could have already been done.



* Buyers want a turn-key solution to their home purchase… that is why new homes are so popular. They are closer to getting that with your home.



* Your buyer prospects can see that you take care of the small things, and therefore can rest easier about the big things.

BENEFIT TO YOUR BUYER



* You don’t have to worry about the 101 little things that should be done for your home to show its very best.



* You know that the first impression a buyer has of your home will not include a list of repairs that they must complete after closing!



* You know that your price will not be negotiated down because of nit-picky little repairs.


 


On The Average…

Buyers Inspect

12 Homes Before

Deciding.

That Means 11
Other Homes Are Competing

Against Yours!




THE FACT OF THE MATTER


PRICE

FACT

THE BEST CHANCE FOR SELLING YOUR PROPERTY IS WITHIN THE FIRST SEVEN WEEKS. STUDIES SHOW THAT THE LONGER A PROPERTY STAYS ON THE MARKET, THE LESS THE SELLER WILL NET.



It is very important to price your property at a competitive market value at the signing of the employment agreement. The market is so competitive that even overpricing by a few thousand could mean that your house will not sell.



Interestingly, your first offer is usually your best offer. Here are reasons for pricing your property at the market value right from the start in order to net you the most amount of money in the shortest amount of time.



An overpriced home:

* Minimizes offers.

* Lowers agent response.

* Limits qualified buyers.

* Lowers showings.

* Lowers prospects.

* Limits financing.

* Wastes advertising dollars.

* Nets less for the seller.



CLEAN FACT

MOST PEOPLE ARE TURNED OFF BY EVEN THE SMALLEST AMOUNT OF UNCLEANLINESS OR ODOR. WHEN BUYING A HOME SELLERS LOSE THOUSANDS OF DOLLARS BECAUSE THEY DO NOT ADEQUATELY CLEAN.



If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars more. If you are planning on moving, why not get rid of that old junk now so that your house will appear larger? Make more space.



Odors must be eliminated especially if you have dogs, cats, young children in diapers or if you are a smoker. You may not notice the smell, but buyers do! Most agents have a difficult time communicating to their sellers about odor. By employing me to get the most amount of money for you, the seller, do not take offense if I must confront you about odor problems.

THE FACT OF THE MATTER



ACCESS FACT

TOP SELLING AGENTS WILL NOT SHOW YOUR HOME IF BOTH THE KEY AND ACCESS ARE NOT READILY AVAILABLE. THEY DO NOT HAVE TIME TO RUN AROUND TOWN ALL DAY PICKING UP AND DROPPING OFF KEYS. THEY WANT TO SELL A HOME!



The greatest way to show a house is to have access to a key! When your house is being shown, please do the following:



* Keep all lights on.

* Keep all drapes and shutters open.

* Keep all doors unlocked.

* Leave soft music playing.

* Leave the premises.

* Take a short walk with your children and pets.

* Let the buyer be at ease and let the agents do their job.



PAINT & CARPET FACT

PAINT IS YOUR BEST IMPROVEMENT INVESTMENT FOR GETTING GREATER RETURN ON YOUR MONEY.



Paint makes the whole house smell clean and look neat. If your house has chipped paint, exposed wood or the paint looks faded, it is time to paint. If your carpet is worn, dirty, outdated or an unusual color, you may need to seriously consider replacing it. Many houses do not sell because of this problem. Don't think that buyers have more money than you have to replace carpet. They don't. They simply buy elsewhere.



YARD FACT

YOUR FRONT YARD IMMEDIATELY REFLECTS THE INSIDE CONDITION OF YOUR HOUSE TO THE BUYER.



Our area has a good climate therefore outside activities are important. People enjoy their yards. Make certain that the trees are trimmed so the house can be seen from the street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. Remove parked cars. These all add to curb appeal. If a buyer does not like the outside, that person simply drives on.





Here Are Just Some Of The Ways We Expose Your Home To The Greatest Number Of Buyers...

1



By networking with, and marketing to, other Top Agents



2



Your Home is "Target Marketed" to determine who the most likely buyer will be - they will pay the most money.



3



With such aggressive online marketing, your home receives continuous inquiries from qualified buyers.



4



I perform specialized work to develop additional buyers such as e-mail marketing, and , maintaining computerized mailing lists of potential prospects.






Target Marketing…

Every agent makes great claims about their company’s marketing, or their personal marketing. Every agent is convinced that their marketing will find that “right” buyer for you. To make your decision a little easier, consider the following:





· If the broker is not investing in ads specifically targeted to buyers who want homes with views, how much less is their chance to find that “right” buyer with marketing specific to buyers who want homes like yours?



· How could starting a marketing program when your home is listed be more effective than a program that has been in place, and steadily attracting buyers for homes like yours?



· How much more effective in attracting buyers for a home like yours is a marketing program is designed to consistently and systematically attract buyers who want a home like yours, than a generic marketing program that attracts all kinds of buyers?



· How much more effective is offering incentives such as a GUARANTEE Move-Up program to attract buyers for your home. Check out our Move Up Program.



· How much more effective is a marketing program in attracting buyers if that program includes the marketing of ten, twenty or thirty homes like yours than a program that includes just your home which happens be on an acre or more, along with all kinds of other homes, condos etc.

 


 

Why Settle For Less
Than 24 Hour Service?



The Problem: Today’s real estate consumers want information and they want it fast. Calls to real estate offices have decreased to the lowest levels ever!

The Solution: Have an easy, non-threatening, source of information for prospects to get all the details they want and need about your home. Place a Text “Hotline” in marketing material for your buyers to access as well as a 24HR Information Hotline # on your sign rider.



The Benefit to You The Benefit to Buyers



Your buyers have 24/7 access They have text access to complete details about you to call for information home. 24/7. Your buyers get the details they need instantly. They have access to

all the information they want even if your agent isn't available. These details about your home

if not immediately available may send a buyer down the road. Your agent is notified of every call into the hotline so they can follow up and capture the lead opportunity.

 

It Costs you NOTHING!


The Real Estate Sign Placed In Your Yare Impacts Your Marketing More Than You Know...

The Problem: The phone number on your sign is often answered by a “staff person” or an agent sitting on “floor time”. The person who knows the most about your home does not even take those calls.

The Solution: Place a “direct” phone number to the agent on that sign instead of the phone number to the real estate office.





The Benefit to You The Benefit to Buyers



Your buyers have direct They have direct access to access to your real estate the agent who knows your

agent. home best.



Your agent handles the calls They have access to

regarding your home details about your home

instead of an agent who may immediately.

have never seen it.

They do not have to avoid

Your agent is much more giving their personal info

likely to “show” your home to an agent who just wants

to prospects. to sell them a house.

Your agent represents your best They don’t have to wait

best interests even when to find out details, status or

helping the prospect. price.

 


 


Who Will Buy Your Home
And How Will Your Broker Help?



41% of the homes we sell are relocating buyers! But that means the majority of your prospects are actually local buyers. These buyers just want a little more land, just like you did. They usually have to sell their home before they can buy your home. When you get an offer contingent on the sale of your buyer’s home, you are now between a rock and a hard place and you have some choices:



1



You can accept the buyer’s offer contingent on their home selling, but you are at the mercy of whether their home sells or not.

2



You can accept their offer and keep your home for sale, but under these circumstances buyers are less likely to look at your home because they know there is already a contingency contract on it.

3



With such aggressive online marketing, your home receives continuous inquiries from qualified buyers.





None are great alternatives… but there is another one that makes the most sense! Myles McMahon will GUARANTEE to sell your buyer’s home, thus guaranteeing that your buyer will close and move into your home according to your contract.



How and why can we do that? BECAUSE we are willing to buy their home if we don’t sell it in 90 days. This assures my sellers can plan to move even with a contingent offer. We are committed to our clients’ interests.

 


Targeted Online Marketing



Targeted Online Marketing means attracting and following up with the prospects who want a home like yours!



A Specific URL for YOUR home results in MORE qualified buyers seeing your home… i.e www.3925AnywhereLoop.com





Your online flyer consists of LOTS of pictures, a video tour, a detailed walk-through of the home, and rest assured, your prospects cannot get this level of information ANYWHERE else!



Here is an example of a current listing tour.



http://tours.ewalk.com/public/vtour/display/159815?a=1








Access To Out-Of-Town Buyers Is
Vital In Searching For Your Buyer!

Relocation affiliation is not only important, but as mentioned before, it is “vital”! With the number of large corporations and the sheer volume of medium and small companies in the area, access to those buyers is a necessity when choosing a real estate agent.



Two areas of inquiry are needed in this important line of questioning. The real estate company and the Agent you hire should both have extensive access to income, new hires and transferees.

I am hired by and help buyers from the highest profile names in real estate to help with their relocation needs, Intel, Cal ISO are just a sampling of the companies that I have served.



In addition there are more small to medium companies in the Folsom area that add up to more relocating buyers… we assist these companies and buyers and have for close to 12 years.



I am personally a member of various Agent referral networks, and train real estate agents all over the U.S and Canada. Because of that, I receive personal referrals from agents all over the U.S and Canada. I literally have access to more out of town buyers than some real estate companies have. I sell buyers from all major corporations and many small companies that most people do not even know were located in our area.



Relocation is vital!


Online Ads



Online ads should be run for the specific purpose of generating prospects for your home!

Market studies show that real estate

buyers pay the most money for the

home that offers what they want!

Ads run with vague, generic language

and no price, provide little benefit to you.



An ad that directly describes your home and includes the price will attract inquiries from buyers who want the type of home that you have. Your best chance of converting that inquiry into a prospect and an actual showing will be when prospects receive qualified, professional assistance when calling.


Your ads should direct the inquirer

to a video tour online or to a direct

phone line where they can get all

the information they want and need.



Keep in mind that any ad run with no price is simply an attempt to draw inquiries and to convert those callers to clients. Surveys show that over 51% of prospects do not even continue reading ads with no prices. They assume that they will have to make an effort to find out the price and it is just not worth it to most prospects anymore… especially with so much available information online.



Our ads will assist the prospects by providing them the price, and giving them access to the virtual tour so that they can see the home inside and out. Our ads bring high quality responses, and result in consistent inquiries from viable prospects.


The Internet Doesn't Sell Homes
... People Do!

Many people think that to sell a home, you simply place it in the MLS and on the Internet and the right person to call and buy it… NOT SO! If that were true, real estate professionals would be out of work.

The basic law of real estate is this…

THE INTERNET DOES A GREAT JOB OF EXPOSING LISTINGS BUT IT DOESN’T SELL HOMES… PEOPLE DO!

We are trying to educate home sellers and the public about the tremendous changes in real estate marketing.



Anyone can put your home online, but not anyone can properly place homes online to get the most effective response from home buyers.



1. Proper preparation for the most possible views by buyers looking for a home like yours. (We even prepare the pictures for search results)

2. Multiple video tours and maximum PROFESSIONALLY photos so your home is presented at its BEST

3. Buyers actually have access to your agent for help.

4. Google rankings that result in multiple first page placements for your home.

5. Craigslist and other online ad programs that get double the response of other brokers


Just A Presence On The Internet
Is NOT Enough Anymore!


Just A Presence On The Internet
Is NOT Enough Anymore!


You Deserve For Your Agent To Make Every Effort To Find Your Buyer
... Saving You Money!

Your Agent’s objective should be to generate prospective buyers for your home, NOT to just wait for another agent to bring your buyer.



If your home is marketed properly and aggressively, this is a real possibility.



NO ONE knows your home better and no one has a better chance of making certain a qualified buyer sees it when they are ready to see it.



Keep in mind that when a buyer responds to our marketing, an appointment is confirmed and one of us will accompany that buyer to your home. We always represent you, and we make certain the buyer is aware of this, as the law states.



The fact that we represent you should in no way hinder our attempts to find a buyer for your home. Too many agents claim they are just listing agents and make little attempt to fulfill their ultimate responsibility to you, to secure a buyer for your home We continually strive to do so.


Buyer Feedback is Key!




Two Ways To Sell Your Home



1

Put up a sign.

Wait for an offer.

Wait for an offer.

Wait for an offer.

Get a real estate agent.

Wait for an offer.

Wait for an offer.

Wait for a serious offer.

Get a new real estate agent.

Wait for an offer.

Wait for an offer.

Wait for an offer.

Reduce the sale price.

Wait for an offer.

Wait for an offer.

Wait for an offer.

2

Hire

Myles McMahon

and

Start Packing!




We Don't Make Empty Promises
... We Make Commitments And
EACH Commitment Is Made
To You In WRITING!



Isn’t that the way you want to do business, with everything clarified in writing. Your listing agreement, purchase contract, title work, and other legal documents are in writing. Shouldn’t the commitments made to you by your real estate agent be in writing too?



My 60 day sale plan, my “Easy Exit” listing agreement, my entire marketing plan, information about our advertising, and all commitments made to you are in writing. You should never settle for less.



Additionally, communication is in writing as your marketing and sale progress. When ads are run, inquiries handled, e-mail promotions implemented, personal promotion completed, 800 hotline calls followed up, you receive written correspondence.



I tell you what I am going to do, then I do it, then I tell you I did it and what the results are!

You don’t have to guess about what is going on with the marketing of your home. You don’t have to try to remember what promises were made, you don’t have to wonder if anything is actually being done. You know in advance, during and after. Isn’t that the way you want to do business?


Easy - Exit Listing Agreement




What's your biggest fear when you list your home with a real estate agent? It's simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market.



Well, worry no more! Myles McMahon takes the risk and the fear out of listing your home with a real estate agent. How? Through his INSTANT AMNESTY Listing Agreement.





When you list your home through Myles McMahon's INSTANT AMNESTY Listing Agreement, you can cancel your listing at any time. No hassles. It's easy.

· You can cancel your listing anytime.

· You can relax, knowing you won't be locked into a lengthy contract.

· Enjoy the caliber of service confident enough to make this offer.

Myles McMahon has strong opinions about real estate service. He believes if you are unhappy with the service you receive, you should have the power to fire your agent.

It takes a strong belief in the quality of one's service to make this kind of stand, but Myles McMahon never settles for less than the highest professional standards from himself and his staff. he is confident you will be happy with his service and results. That's the simple truth. He always stands behind his service. Call Myles McMahon today to find out more about how his unique service can make the difference in your home sale.



Myles McMahon

Cancel Your Listing ANYTIME!



Myles McMahon Takes The Risk Out Of Listing Your Home With An Agent!





Communication with your real estate agent is VITAL. I can’t even begin to tell you how many homeowners I have met who shared that their single biggest complaint about previous real estate experiences was the communication. So here is how we solved that for you.



PRIVATE WEB PAGE:

Each and every one of our clients has access to a password protected web page where they can see updates regarding their home’s marketing 24/7. They know when ads run, when online promotions take place and even the results of showings and previews from agents and buyers. You will never wonder what is going on with your marketing!



Tuesday weekly roundup calls: We will go over all marketing activities, current offers, advertising strategies, showings, required actions, price increases, price decreases and forward moving plan to get your home sold as fast as possible and for the most money.




The Offer Process

... A Quick Overview

1. The offer is presented to me by the agent representing the buyer. I will ask very detailed questions so you are well prepared.

2. After all of our questions have been answered by the buyer's agent, we will privately review the offer and make a decision to accept, or counter the offer.

3. Items to pay special attention to:

a. Interest rate should be close to prevailing rates.

b. What is the length of time for loan approval?

c. Who is paying for the title insurance and escrow fees?

d. Time frames on all inspections.

e. Who Pays for a survey (you can get caught with this expense even though you think you are covered)

f. Who is paying for inspections and/or repairs?

g. Length of contract.

h. What is the amount of the option fee and the term of the option period?

i. What is your bottom-line net? You should ALWAYS know this before accepting an offer!


We Make Sure Only QUALIFIED
Buyers Look At Your Home





We use our own extra cautionary, 3rd degree level of making sure your buyers are qualified EVEN IF they are Pre-Qualified or Pre-Approved.



Why? Because pre-qualification letters are often not worth the paper they are written on. We implement a strenuous investigation to make certain your buyer will qualify to close your home! You see, buyers often just want to get the contract done because:

1



Some are in a hurry to move.



2



Some are serious

but not in a hurry.



3



Some are bargain hunters.



4



Some will never buy.



We Protect You From Unqualified "Strangers" In Your Home!


I Help Find
Buyers Mortgage Money When
Necessary

I might save
your sale, when
the buyer needs
a little help.


Compare ... It's Not Even Fair!

Find Out How Different Agents Stack Up





Myles McMahon

Other Agent

* “Easy Exit” Listing giving you complete control of your listing



YES

Easy What?

* 24 Hour Info Hotline giving your buyers easy access to information about your home



YES

24 hours a day?!

* Yard sign with direct line to your agent

YES

Nope

* Presence on at least 35 real estate web sites

YES

Maybe one

* Top Page Google presence for every Folsom home search term



YES

Keep Trying!

* Your home on the FIRST page of Google!

YES

No

* A private web site so you can personally monitor every step until your home is sold and closed



YES

How?

* Email marketing and promotion includes full color picture flyers sent to targeted databases

YES

We try!

* Targeted marketing to real estate agents online and offline!



YES

Nope

* Your home's ad will run every single week in online classifieds!

YES

No Way!




There is no other agent who does
as much to get your home sold!



It takes pro-active and aggressive marketing…

not passive, hopeful selling!



In today’s real estate market you need an agent who will actively market your home at all times. You need a Realtor who earns the commission you pay and works hard to get your home SOLD!



Most real estate agents participate in “Passive Marketing” – that is listing your home for 90 days in the MLS, sticking a sign in the yard, having an occasional open house, or making a flyer, while waiting and hoping for a buyer or another agent with a buyer. These passive methods just do not work in today’s real estate market.



My team and I implement “Active Marketing”. We literally search for and follow up with your potential buyers via many traditional methods AND many cutting edge methods that are not used by many agents today. I feel obligated to actively try to find buyers for my sellers each and every day. That is what you are paying me to do! We also search for sellers? Why does that help you? Because the more signs I have out, the more potential buyers will call me, which means more potential buyers I can tell about your home. Ads and flyers do not sell homes…People sell homes.



It is more critical than ever to expose your home to as many targeted buyers as possible in order to get it SOLD! The best way for that to happen is with “Pro-active Marketing”


About Myles McMahon




Background



Myles McMahon has been in the Sacramento area since 1986. Having grown up with the real estate business, Myles McMahon began his career immediately after graduation from the Saint Mary’s College in May 1995.



Myles McMahon successfully served his clients and customers for two years prior to opening his own real estate brokerage in 2006. Myles is always in the top 1% or 2% of producing brokers in the greater Sacramento area.



Management of a residential brokerage office gives Myles McMahon the insight to determine what works effectively for home owners, and how those tools can be implemented with the highest degree of effectiveness. Our marketing plan is designed to find buyers willing to pay top $$ for your home, just like you want!



Today, Myles McMahon implements advanced technology for extensive exposure for the home sellers he represents. "It seems like all agents do similar things to market homes ... the key is HOW WELL they are done!"



Qualifications



* Licensed real estate brokers since (2001)

* Member of Mastermind Group; select group of top real estate agents in the real estate country

* Number one agent so many times we lost count!

* Masters Club Member since 2003

* Featured agent on popular TV show HouseHunters on HGTV 2011

* National speaker and trainer, teaching marketing techniques to real estate agents in U.S.

* Extensive marketing expertise as evidenced by transactiosn with FNMA, FHLMC, Homequity, PHH Relo, Associates Relocation, and numerous Banks and savings and loans

* Extensive work with incoming corp. employees with Intel, CalISO and more!

* Graduate of comprehensive training in marketing, valuation and negotiation

* Member of three nationwide referral networks



Experience



* 12 years as a real estate Agent

* 7 years as a broker / manager

* 8 years as a real estate instructor

* Listed and sold over 867 homes



I'm Not Just a One Person Show





I have a full-time Team of Highly Qualified Professionals who work with me and have one goal… “Serve our clients so that they will never want to use any other real estate agent ever again!” The results come from our clients who rave about each person on our team. Keep in mind that you ALWAYS work with me personally… my team keeps things going behind the scenes.



Jessica Deferrari – Broker Assistant

Elissa makes sure all the details are done with perfection. She runs the back office and has a personality as big as a house. Always upbeat and ready to tackle anything that comes her way, Jessica is an irreplaceable asset.



Steve Hatalla – Lender - Summit Funding

Steve is extremely knowledgeable and loans and loan programs and goes above and beyond for his clients. Summit is unique in that they are one of a handful of lenders that can write directly to Fannie Mae, Freddie Mac, Ginnie Mae and USDA. This alone puts them ahead of most lenders and Steve’s “let’s make it happen” attitude is appreciated by all.






Call Myles McMahon & Start Packing!

It's All Up To You At This Point. So Pick Up The

Phone and Say:

"Myles…You're Hired!"


A Seller’s Guide To Interviewing A
Real Estate Agent To Sell Your Home

There are over 5,700 real estate licensees in our area. Choosing the right agent for your home can be confusing. It is especially difficult when you speak with several agents and they all seem so convincing.



There is a way to determine who is most likely to succeed in getting your price and terms. The key is knowing the right questions to ask. This is especially important now, as homes are selling more slowly.



The following list provides you with some questions to ask prospective agents. This list will not only help you select the right agent, but also get the very best from the one you choose!



1) Do you work as a Full-Time” Realtor?

2) How many listings of homes on acreage do you have at this time? (more listings means more buyer inquiries for your home.)

3) Do you have a staff to insure that all details are handled?

4) How many potential buyers for homes on acreage do you talk to daily?

5) How will you encourage other Realtors to show my home?

6) Do you have a system of follow up, so that we get valuable feedback from agents and buyers after showings?

7) How many properties have you sold in the past 90 days? (6 mo)

8) Do you have references that I may check?

9) How do you promote buyers for homes on acreage differently?

10) How do you expose my property on the Internet?

11) Do you have a Specific Marketing Plan to sell my home?

12) Do you have a Specific Pricing Strategy to get me top dollar?

13) Do you use a Text service to provide instant information on my home?

14) What is the difference between “passive” and “Pro-Active” Marketing”

15) Do you believe in “Target Marketing” (marketing to the buyers

who want what your home offers)

17) What marketing systems do you use that no one else has available?


Three Factors to Consider
When Selling Your Home



The three factors to consider in selling your home are location, condition and price…and they are all related.

1. Location: Your home's location and setting influences its value. A home inside a quiet subdivision sells for more than the identical home on a busy street. Remote areas typically sell for less than closed-in area. Views, streams and trees usually enhance value. You obviously have no control over location.

2. Condition: New homes enjoy a marketing edge over resale homes because they are shiny and clean. And builders enhance their appeal by offering model homes (clean, bright, decorated in current colors and amenities) for buyers to examine.



Our goal it to make your home as close to a model home as possible…being sensitive to costs. You have nearly complete control over condition and you can increase value and decrease marketing time by being sure your property is in the best possible condition.

3. Pricing: If IBM stock is trading between 104 and 108, it does no good to insist on selling at 112. Likewise, your home must be priced within the appropriate range. You must actually "sell" your property twice: first to a buyer and then to an appraiser. The buyer is more subjective and compares the amenities of your home to those of other homes in the same price range. The appraiser is more objective and compares age, size and cost-identifiable features in your home against other properties that have sold.



Myles McMahon uses his experience and expertise to fine-tune the price by taking into consideration all of these variables.




Please Call My References



I insist you contact at least 3 references so you can be comfortable and assured that the decision you make in hiring your next real estate professional is a wise one! Consider asking these questions:



1. How was your experience with Myles McMahon

2. Did he always put your interests first?

3. I am about to become one of Myles McMahon’s

Clients, what is the best single service that

he /she will provide to me?





Name Steve Berberich, Client, CEO Cal ISO Folsom

Phone 916-765-2165



Name Dustin McClellan, Client, VP Medtronic, Roseville

Phone 916-899-9663



Name Dan Heisler, Client, Roseville

Phone 916-517-3783


Testimonials

Myles McMahon of McMahon Phillip Real Estate did a phenomenal job in rapidly and effectively selling my home! In the current environment, it is not easy to rapidly sell a more expensive home when the Sacramento region has a number of bank foreclosures and short sales. Myles is well versed in these types of transactions as well. Amazingly, Myles found the right buyer in the first weekend and, better yet, brought in an offer above list price! As an additional handicap, I warned him from the beginning that this was going to be a difficult transaction. You see, I co-owned this home with a former girlfriend who was uncooperative and challenging with all concerned from beginning to end. Despite this hardship, Myles is one of those rare people who can bring the best out in anybody. It was impressive to see him moving things along and successfully managing the people involved. I strong recommend that you select Myles as your broker of choice if you are interested in results!

Art Armstrong

“Thank you for going above and beyond our expectations. Moving (this was our 6th, has never been easier and Myles you are by far the most hard working and professional Realtor we’ve ever had"

Marco and Ixiim

Sacramento

"Thank you so much for all your work and expertise in marketing and selling our home. It was a real pleasure to deal with someone in whom we had so much confidence."

Kirk P Haley

Roseville

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